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Dear Course Champions,
Let’s be honest: being a course creator is like being a superhero with a laptop instead of a cape. You’ve poured your heart into creating an incredible course, but the following silence can be deafening. It’s like shouting, “Where’s the applause for my amazing work?”
I get it! You may feel lost in the crowded world of online courses. You’ve made something truly special, but where are the cheers and high-fives? It’s like preparing the perfect dish, but no one says it’s yummy!
These problems usually come from one central issue: the quality of your course. Attracting and keeping students will always be challenging if you don’t improve your course quality.
Do you want to get more positive reviews, attract more students, and 10X your revenue by simply optimizing your course(s)?
Or do you want to strengthen your business reputation and establish yourself as an authority in your field while unlocking opportunities for guest speaking engagements, new career prospects, business partnerships, and enhanced professional recognition?
Then keep reading because there's no other offer like this!
(You can try searching, but I checked)
Lack of Clear Guidance. Confusing instructions can lead to disengagement and lower completion rates.
Undefined Learning Goals. Tracking progress becomes difficult without SMART objectives and aligned materials.
Outdated or Ineffective Content. Using stale materials and lacking interactive elements can make the course dull and ineffective.
Technical Issues. Broken links, poor design, and difficult navigation frustrate learners and damage trust.
Inadequate Support and Data Security. Insufficient support and poor data security can undermine the learning experience and trust.
And I don't blame you.
You might be too close to your material, making it hard to see issues with clarity, or you may need more experience setting SMART objectives and regularly updating content. Technical flaws can stem from inadequate testing or unfamiliarity with course platforms, while insufficient support and data protection often result from limited resources or knowledge.
However,
The ripple effects can be severe, with declining student satisfaction, increasing negative reviews, and a compromised reputation that affects your course’s long-term viability. Here’s what’ll probably happen to you:
You'll see low learner motivation and engagement, which will undermine your course's effectiveness and impact. As student interest wanes, your course will fail to deliver results, leaving you with a program that doesn't meet your objectives.
You'll experience a damaged reputation and loss of trust as ongoing issues frustrate learners, leading to negative reviews and feedback that tarnish your credibility.
You'll see a decline in revenue as increased dropout rates and lower enrollment erode your income, putting your financial stability at risk and threatening your business's viability.
You'll encounter operational strain and limited growth opportunities as unresolved issues consume resources, preventing you from expanding or improving your offerings.
You'll witness decreased professional credibility and diminished market presence, which will make it challenging to attract new students or partners and jeopardize future business opportunities.
You need to make this work, and you know it. Deep down, you’re not just doing this for yourself—failure isn’t an option.
I understand how you feel and assure you that you’re not alone in this journey. Remember that It’s not your fault at all. If creating and launching successful courses were that easy, we’d all be millionaires. But that’s not the world we live in. Creating courses is time-consuming, challenging, and demands a lot of effort.
Sometimes, an external review is essential to provide an unbiased perspective and pinpoint issues that might be overlooked when you’re too familiar with the material.
I’m here to offer my specialized skills to evaluate and provide feedback for your course and ensure it meets the course creation industry standards. I can provide fresh ideas for improvement, thoroughly analyze your content, structure, learning objectives, and critical areas, and give you recommendations to optimize the learner experience.
Through my Course Evaluation Services, I can help you determine how to improve your course and meet your
Generate 5-star reviews and positive feedback. When students find a course valuable, they are more likely to leave positive reviews and feedback, which can attract more learners.
Opt for strategies that result in more satisfied students. A well-designed and executed course increases student satisfaction as their needs and expectations are effectively met.
Attain and maintain higher retention rates. Students are more likely to continue and complete a course if they find it engaging, informative, and well-structured.
Leverage online presence to boost marketability. Positive reviews and satisfied students contribute to a positive online presence, attracting more potential learners and enhancing the course's marketability.
Strengthen business reputation and authority. Consistently delivering high-quality courses builds a reputation for expertise and reliability, enhancing the business’s reputation and authority in the field. This can lead to increased trust from both current and potential students.
Investing in the quality of a course can have numerous positive effects on
student satisfaction, retention, marketability, personal branding, and business reputation and authority.
WHY? Because...
By availing my services as your external evaluator, I can provide you with objective feedback and a fresh perspective that will be your basis for continuous improvement, developing more course offerings, and increasing your offer’s marketability.
The question is...How can you ensure your content stands out, attracts learners, and boosts marketability?
OCES stands for Online Course Evaluation Standard. It is a tool that I developed to evaluate online courses.
With OCES, you get a straightforward way to improve your course, which helps in...
Ensuring student satisfaction
Keeping students’ interest and involvement
Gaining a competitive advantage over similar courses
Establishing a solid brand and authority
Making your course more marketable
Providing you with the basis for continuous improvement
The OCES Scoring guide helps identify how well the course aligns with the set standards. The Ratings and Course Evaluator’s findings on your course’s alignment with key standards will serve as the basis for improving the overall quality of your course.
The OCES Key standards consist of 6 primary criteria and 40 sub-criteria that evaluate your course:
Course Orientation
Learning Outcomes
Materials and Activities
Assessment and Evaluation
Tech-Accessibility-UX
Learner Support & Others
This criterion comprises seven (7) sub-criteria that ensure the course provides precise instructions, outlines its purpose, structure, and interaction guidelines, and emphasizes digital literacy skills, prerequisites, and the instructor's self-introduction.
This criterion comprises five (5) sub-criteria, emphasizing the significance of well-crafted SMART learning outcomes aligned with the course and module objectives and consistency with assessments and instructional activities.
This criterion comprises seven (7) sub-criteria that underscore the need for materials to align with learning outcomes, reflect up-to-date theory and practice, and offer varied opportunities for interaction and engagement.
This criterion comprises eight (8) sub-criteria, focusing on aligning assessments with learning outcomes and grading policies, providing diverse and organized assessment strategies, and accurately communicating results.
This criterion comprises seven (7) sub-criteria, highlighting the importance of technology supporting learning objectives, easy navigation, and accessibility for diverse learners, including those with special needs.
This criterion encompasses six (6) sub-criteria, emphasizing clear directions for technical help, secure handling of learner data, and an attractive, logically organized course design.
You'll receive an in-depth evaluation of all key components of your course, including course orientation, learning outcomes, materials and activities, assessment and evaluation, tech accessibility and user experience (UX), and learner support. This ensures that every aspect of your course is thoroughly reviewed, leading to a more cohesive and effective learning experience.
You'll receive unbiased insights into your course's strengths and areas for improvement. Our external perspective helps highlight aspects that may have been overlooked by those closely involved in its development. You gain clarity on how your course can be enhanced, allowing you to make informed decisions that improve its overall quality and effectiveness.
You'll receive data-driven insights on how well your course objectives align with your learning materials, activities, and assessments. This alignment ensures that your course delivers on its promises, providing learners with a clear and consistent path to achieving their learning goals.
You'll receive an Executive Summary that outlines key findings, strengths, areas for improvement, and recommendations. This report serves as a clear roadmap, providing actionable steps to enhance the quality and impact of your course.
The OCES criteria are periodically reviewed and updated to ensure their relevance and effectiveness. Recognizing that different courses may have varying objectives, formats, or target audiences, these criteria are adaptable to accommodate diverse contexts. This adaptability ensures a more accurate and fair assessment across various course offerings.
Even if you've nailed these three pillars: List, Medium, and Creatives, BUT haven't refined your Offer, you'll still face negative reviews and poor results.
Without a proper evaluation, your course might not connect with your audience or reach its full potential.
Worst of all, you risk not only failing to sell but also damaging your reputation and authority.
Remember,
You only have one name, your most valuable asset—protect it.
Make sure your course stands out and delivers the real value your audience expects and has paid for.
Our Course Evaluation Services can help you ensure that you deliver high-quality OFFERS.
Lead Generation and Conversion. Positive student feedback is a powerful marketing tool that attracts new leads and boosts conversion rates.
Decreased Expenses. Evaluations help optimize resource allocation, reducing unnecessary costs by focusing on high-impact areas.
Competitive Advantages. Regular evaluations and improvements set your courses apart, positioning you as a market leader.
Time Efficiency. Investing time in evaluation saves you from costly mistakes and extensive rework, streamlining your process and boosting efficiency.
Increased Revenue. When you enhance your courses, you not only increase student satisfaction and retention, but also drive up enrollment rates and revenue.
We regularly review and update our evaluation criteria to match the latest trends and standards in online courses.
Our evaluation's success depends on our access to course materials and information.
We schedule regular meetings with you to keep you informed about the evaluation process and its progress.
We collect course materials and qualitative feedback from students and instructors to comprehensively understand the course's effectiveness.
We have strict protocols to protect the confidentiality of all data collected during the evaluation.
The timeframe for a course evaluation depends on its complexity and scope. The contract between the evaluator and the client will detail a specific timeframe.
The cost varies depending on the course's topic, content, structure, and other factors. To receive a customized quote, please complete the "Request for Quotation Form" by clicking the button on this page.
We will support you throughout the course evaluation process. You can either book a call with us for guidance on the next steps or submit all required materials directly. After the evaluation, we will schedule a strategy call to discuss our recommendations and explore ways to enhance your course.
We understand that investing in a course evaluation is a significant decision, and we want you to feel confident in your investment. Our evaluation process is thorough and requires considerable time and expertise. Because of this, we offer a satisfaction guarantee instead of a traditional money-back guarantee.
If you're not satisfied with the evaluation process or the support provided, please let us know within seven (7) days of receiving your report. We will work closely with you to address any concerns to ensure you receive the value you expect. Your satisfaction is our top priority, and we are committed to delivering high-quality course evaluations that meet your needs.
OTHER SERVICES
Develop courses and coaching programs tailored for course creators and coaches.
Create assessment tools, including worksheets, rubrics, and other course materials.
Validate existing assessment tools to ensure effectiveness and accuracy.
Align course programs and materials with established standards.
Assess student performance to monitor progress and identify areas for improvement.
Manage projects to oversee strategy implementation and ensure the smooth execution of all initiatives.
Plus, a range of additional services to support your needs!
To 10x-ing your success,
Anne "Your Course Doctor" Baleña
P.S. What if I don’t like the feedback or recommendations?
We understand that feedback can be tough, but knowing where your course stands is important to make meaningful improvements. Without a high-quality offer, your marketing efforts could be wasted. If our recommendations don't align with your vision or seem too difficult, our satisfaction guarantee ensures we'll work with you to make them practical and valuable. Your success is our top priority, and we're dedicated to supporting you in achieving it.
P.S. How long will this take, and how will it fit into my schedule?
Timing and scheduling are crucial that's why before we begin, we'll provide a detailed contract outlining all agreements, including the evaluation timeline and key milestones. This way, you'll know exactly what to expect and how it fits into your schedule. Our goal is to ensure a smooth process that aligns with your availability and maximizes the benefits of the evaluation.
P.S. Why should I trust your evaluation over other options?
With over 15 years in course design, evaluation, and coaching, I bring a unique blend of expertise to your project. Trained in course evaluation at the university level and holding a Master's in Educational Measurement and Evaluation, I've passionately refined my skills in aligning courses with standards. My experience includes training pre-service educators in assessment and evaluation, ensuring my recommendations are valuable.
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